The Chicago Bulls and SPORTFIVE today announced a new exclusive partnership in which the global sports business agency will lead the effort to secure brand partnerships from outside the U.S. for the team.

The NBA recently allowed each team to secure up to two brand partnerships from regions outside the U.S. As a team with significant global reach, a strong international fanbase and one of the largest social followings of any sports team in the world, the Bulls are positioned very well for international partnerships. As part of the relationship, SPORTFIVE will leverage its worldwide sales network and vast sponsorship expertise to help the Bulls secure partners from international regions.

"With more than 100 million Bulls fans around the world, we understand the importance of establishing distinct connections with all of our fans, even if they never have the chance to attend a game in person,” said Mark Levitt, Senior Director of Business Development, Chicago Bulls. “We are uniquely positioned to welcome two international brands into our Bulls portfolio of partners and look forward to the opportunities these first-of-their-kind, strategic brand partnerships will bring."

Christian Kothe, Vice President Premium Partnerships at SPORTFIVE, adds: “We are extremely enthusiastic about the partnership with the legendary Chicago Bulls and the great potential that lies within. One of the key pillars of our global business is connecting premier sports properties with big brands. With a long and illustrious track record and a worldwide fanbase, the Bulls have the potential to deliver significant value to the right brands. SPORTFIVE’s expertise will be the ideal boost to materialize all the potential.”

SPORTFIVE has an experienced sales leadership team and a vast global network, which enables the agency to provide first-class, commercial sales services to sports rightsholders around the world.  The agency has managed rights and delivered premium events, across more than 30 different sports and has a global portfolio of more than 60,000 rightsholders, brands, hospitality clients and broadcasters.  On average, SPORTFIVE generates over $1 billion in gross sales per year on behalf of our valued rightsholder clients.


SPORTFIVE utilizes the unique emotional power of sports to create and enable pioneering partnerships in sports. By delivering responsible commercialization, full-service-solutions and long-term value for all stakeholders in sports, SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans by leveraging a global network paired with decades of experience and innovative spirit. As market leader and with customer centricity and vast data intelligence at its core, SPORTFIVE often leads the sports business into the future through its innovative digital solutions and thereby always aims to be the most progressive and respected partner in sports. SPORTFIVE operates as an international sports business and marketing agency with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in football, golf, esports, motorsport, handball, tennis, American football and many more. For more information please visit SPORTFIVE’s website, content hub and social profiles.

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Arianna Dadaschi
Manager Marketing Communications
Telefon: +49 (163) 8978-618
David Rothenhaeuser
Senior Director Marketing Communications
Telefon: +49 (176) 119904-17
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