The company Intenso International is one of the leading brands in the field of storage media in Germany. Being a well-known brand in its home country, Intenso now wants to extend international relationships through the expansion of the international sales team and targeted sales campaigns. The company history with 25 years of experience and products of high quality tested in Germany are a vantage point for business abroad.

According to Intenso, foreign markets still hold enormous potential for growth. The brand Intenso is not as established as in its local market and this should be changed in the future. "The biggest challenge is to convince foreign customers of our brand. They need to feel confident of our products that are extensively tested in our headquarter and offered at a fair price. Our consumers here know our value, we hold market leading positions, and we now want to transport this abroad as well," says Sales Director Europe Stefan Kolb of Intenso.

First, the international sales team will be strengthened. In April, Sales Manager Miguel Vásquez Fernández joined the company to expand business in Spain and Portugal. Erhan Arslan is the Intenso representative in Turkey, where the Intenso brand is already establishing. In the future, additional sales professionals are supposed to join the team. The sales force along with smart marketing and sales campaigns are supposed to empower the distribution channel to let the company further grow in the future.

When asked with which products Intenso wants to conquer foreign markets, Stefan Kolb answers: "Our highlight is the SSD segment including the M.2 PCIe Premium SSD, which has very high transfer rates and helps to speed up working processes enormously. Beside this we want to develop our battery business that plays an outstanding role in the portfolio." According to Kolb, another powerful argument for the cooperation with Intenso is the special focus on the topic of sustainability. In recent years, product packaging has been reduced in size and a large amount of plastic has been eliminated. Internal processes have also been changed introducing a largely paperless office. 

With a strong portfolio of storage media and consumer electronics the company has a good base for business abroad. 25 years of experience in this sector will help that the plans of Intenso International will be a success for the company.

Über die Intenso International GmbH

Intenso International was founded in 1998 in a small town in Germany called Vechta. The company started out with storage media like cd, dvd and blu-ray blancs, USB flash drives, memory cards, external hard drives and SSDs. Today the portfolio also includes power banks, wireless chargers, batteries and MP3 players. Intenso operates european-wide and offers quality products at price-entry level. In Germany the company occupies market-leading positions in various segments. The high quality of the products is provided by extensive quality controls and first-class testing equipment at the headquarter in Germany.

According to its slogan, Intenso offers products to support everyday life. In order to make this everyday life sustainable, the company feels obligated to rethink products and processes and to direct its focus towards more sustainability. Therefore products and processes were subjected to a "sustainability screening". The product packaging has been changed to reduce plastic. Methods have been developed to save paper in day-to-day office operations, and transportation routes have been put to the test in an environmentally conscious manner.

www.intenso.de

Firmenkontakt und Herausgeber der Meldung:

Intenso International GmbH
Gutenbergstraße 2
49377 Vechta
Telefon: +49 (4441) 9991-59
Telefax: +49 (4441) 9991-56
http://www.intenso.de

Ansprechpartner:
Janine Höffmann
Marketing und PR Manager
Telefon: +49 (4441) 9991-32
Fax: +49 (4441) 9991-56
E-Mail: j.hoeffmann@intenso-international.de
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