Not since Willy Wonka slipped a few Golden Tickets inside his chocolate bars has there been such an excited reaction to a (potentially) slick marketing initiative. Eager participants could choose to turn up at real world venues to audition, or submit their video online. Needless to say, potential Lukes, Hans and Leias turned up in tens of thousands to apply in person, with countless others making their submissions online.

The advanced promotional benefits of creating an instant audience for a new movie aside, the online call points towards a new trend in casting actors in general.

Online submissions are now commonplace as a means to filter results before real life casting begins. This means that more actors can be ‘pre-cast’ than ever before. For an experienced casting director, first impressions count and they generally know within a few minutes if an actor fits the bill. Today, with more content being created for more channels than ever before, the need for fresh and experienced faces has never been greater.

The role of the casting director is becoming focused more and more online where the decisions can be made instantly to reject or call an actor to an audition. For actors to succeed and bag the big roles these days, they need to be seen where the industry professionals hang out. That what makes the Actor-Domain such a force to be reckoned with, both for the players and those who cast them.

Whether you are an actor yourself and want to put an advertising portrait on the web for yourself or whether you want to create a fan page, the Actor-Domains are ideal for this purpose in any case.

Hans-Peter Oswald
https://www.domainregistry.de/… (English)
https://www.domainregistry.de/… (German)