- Bold and pure: Next generation Astra newly interprets Opel design philosophy
- Driving force: Continuation of Opel product offensive and electrification strategy
- Made in Germany: Designed, engineered and produced in Rüsselsheim
Opel today released dramatic images that offer the first glimpse of the future Astra – the first generation of the German brand’s compact car to be electrified. The photographs reveal the extreme precision and high attention to detail of the eagerly awaited all-new model, which newly interprets the brand’s pure and bold design philosophy and shows the way forward for its up-coming passenger cars.
“The future Astra will open an exciting new chapter in the 30-year history of our compact class model”, says Opel CEO, Michael Lohscheller. “We are confident that the next generation Opel Astra will make a powerful impression and attract many new customers to the brand.”
Opel Vizor will seamlessly integrate cutting-edge technologies
The central exterior design element is a further development of the Opel Vizor first seen on the new Mokka. The face of the brand stretches across the front, seamlessly integrating technologies such as the ultra-slim IntelliLux LED® headlamps that will once again bring cutting-edge innovation to the compact market segment. At the rear, the all-new Astra nameplate is centrally placed on the sheer, taut surface of the tailgate.
Next generation Pure Panel with fully glazed displays
The same German precision applies throughout the interior. The next generation Pure Panel digital cockpit with fully glazed surfaces echoes the seamless integration of the Opel Vizor with two widescreen displays delivering detoxed information in a horizontal driver-oriented format. Physical controls are reduced to the minimum in the form of finely crafted keys. The high quality of the interior customer experience is further emphasized by the shape, textures and materials used in the newly designed steering wheel and the exceptionally ergonomic front seats – a typical strength of the Opel brand.
Electrified next generation Astra continues Opel’s ongoing product offensive
Designed and engineered in Rüsselsheim, Germany, the next generation Astra will be available as a dynamic five-door hatchback and versatile Sports Tourer estate, continuing Opel’s ongoing product offensive and adding considerable impetus to the electrification of the brand’s entire product portfolio. Production will begin this year at the plant in Rüsselsheim.
Detailed information on Opel’s new compact class generation will follow soon – stay tuned!
Opel is one of the largest European car manufacturers and a leader in the reduction of CO2 emissions thanks to its extensive electrification offensive. The company was founded by Adam Opel in Rüsselsheim, Germany, in 1862 and started building automobiles in 1899. Opel is part of Stellantis NV, a global leader created for the new era of sustainable mobility as a result of the merger between Groupe PSA and FCA Group in January 2021. Together with its British sister brand Vauxhall, the company is represented in more than 60 countries around the globe. Opel is currently consistently implementing its electrification strategy to secure sustainable success and ensure that the future mobility demands of customers are met. By 2024, an electrified variant of each Opel model will be available. This strategy is part of the company plan PACE! with which Opel will become sustainably profitable, global and electric. Visit https://int-media.opel.com
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